Welcome to Activated Operations

Don't leave your operations to chance. Meet Avenue, a business‑event monitoring and incident response tool

Proactive monitoring

Centralized Alerting for Your Entire Business

Use Avenue to monitor any metric directly from your data warehouse. Scale your Operations and Go-To-Market teams' ability to monitor what's important.

Playbook Builder

Accountability and Incident Response

Route alerts to the right person at the right time with the right context. Avenue ensures accountability and traceability from alert through resolution.

Reporting and analytics

Measure and Improve Your Operational SLAs

See analytics across your organization, teams, members and more. Avenue helps your operations team work smarter.

How Avenue works

Operations Observability

Operations with Avenue
Operations today

1

Observe

Add Avenue to your Data Warehouse and instrument important events as SQL.

2

Act

Ensure alerts are routed to the right team at the right time. Set up an efficient escalation process and resolution path.

3

Improve

Avenue provides a digital footprint to your operations team incidents, allowing you to continually improve your company’s processes and save time.

Help us build the future of operations

Join our private beta

Template library

We integrate with

What people say about Avenue

“Avenue is amazing and perfect for ops use cases. Simplifies so many painful manually processes.”

Jason Cui

Co-Founder & CEO

“Avenue is my pulse on all things operations. Our team has peace-of-mind knowing if something urgen happens, the right team is notified and we have a way to ensure incidents are fully resolved.”

Issam Freiha

Co-Founder & CEO

“I have so much intuition right now on the product. Everyday I wake up I see a lot of channels lit up with user activity. After releasing something I can see if it adversely affected another part of the product.”

Chad Munroe

Co-Founder & CEO

“Avenue lets us easily monitor our increasingly complex system. From customer activity and order inaccuracy to fraud reviews and QA, Avenue keeps our team alert to what’s important, at all times”

Bowie Cheung

Co-Founder & CEO

“Avenue allows us to actually operationalize a bunch of signals that we know we should be tracking but never got around to.It turns alert building into a <5 minute task, so instead of “we should watch out for this --> let’s create a ticket to create the alert” we can now do “we should track this --> let’s make an alert right now”. This is huge for us since creating these alerts is important but never urgent, so they fall through the cracks.”

James Evans

Co-Founder & CEO

“Avenue is amazing and perfect for ops use cases. Simplifies so many painful manually processes.”

Jason Cui

Co-Founder & CEO

“Avenue is my pulse on all things operations. Our team has peace-of-mind knowing if something urgen happens, the right team is notified and we have a way to ensure incidents are fully resolved.”

Issam Freiha

Co-Founder & CEO